CREATIVE STRATEGY

PLANT YOUR FLAG. Collaborating with client teams, Erik helps surface revelatory connections between brand, consumer and marketplace to identify a positioning businesses can own outright and righteously defend against all-comers.

  • CLIENT & BRAND IMMERSION

  • BUSINESS OBJECTIVES

  • CATEGORY ANALYSIS

  • BRAND ATTRIBUTE HIERARCHY

  • POSITIONING STATEMENTS

 
 

BRAND PLATFORMS

STATE YOUR BRAND (IN FIVE WORDS OR LESS). Informed by unearthed strategic insights, Erik sets to work crafting a short, simple yet disruptive conceptual statement that becomes the core expression of the brand — and its launchpad for greatness.

  • PLATFORM CONCEPTS & DEVELOPMENT

  • BRAND STATEMENT SUITE (MISSION, VISION, VALUES, PROMISE)

  • KEY CONSUMER MESSAGES

  • INTERNAL CULTURE GUIDES

 
 

IMAGE & VOICE

SET THE TONE. Erik singles out a brand’s most authentic and human character traits to create an image, voice and personality audiences can relate to, believe in, and won’t call BS on.

  • PERSONALITY PYRAMID

  • BRAND VOICE DEVELOPMENT

  • INTERNAL COPY STANDARDS

 
 

COPYWRITING

MESSAGING WITH PURPOSE (PLUS STYLE POINTS). Like passionate artisans, Erik crafts words into shared brand-consumer worlds, recognizing that while entertainment value plays a role, moving consumers to meaningful action is how great ad copy earns its keep.

  • BRAND MESSAGING

  • ADVERTISING (BROADCAST, PRINT, DIRECT)

  • PRODUCT & COLLATERAL

  • RETAIL & SHOPPER

  • WEBSITES, DIGITAL & SOCIAL

 
 

CAMPAIGNS

DARE GREATLY OR DON’T BOTHER. Erik traffics in big, ambitious advertising campaigns able to seamlessly cross over all media, from traditional to social, for fast-acting, long-lasting impact.

  • CREATIVE CONCEPTS

  • DEVELOPMENT AND COPY

  • CROSS-CHANNEL EXECUTIONS

 
 

NAMING

MAKE A NAME FOR YOURSELF. Forgettable or off-base brand names fail to connect and fade into obscurity — or worse, get mercilessly mocked on social media. Erik develops strategy-rooted, conceptually driven business, product and app names that catch fire, outlast fads, and live forever.

  • NAMING CONCEPTS

  • REFINEMENT AND DEVELOPMENT

  • STRATEGIC VALIDATION & ORIGIN STORY

  • AVAILABILITY & OWNABILITY VETTING

 
 

EXECUTION

FRIENDS IN THE INDUSTRY. Erik joins forces with a tight-knit cabal of killer visual talent — including graphic artists, web designers and production houses — to materialize his words and ideas into the final creative product clients proudly take to market.